Cipher (cipher.gg) is a trading-focused platform with a built-in rewards layer: users sign up, trade or complete in-app activities, and earn platform points that can be later exchanged for rewards or used in campaign-style giveaways. The core flow is “trade → earn → win,” meaning the site tracks user activity and ranks it for incentives, so when Cipher runs bonus events or airdrop-style campaigns, active accounts are the ones that qualify or get better allocations.